Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.
Better CTV ad planning, buying and reporting are now possible with the launch of Gracenote Content Connect.
Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.
Gracenote has released its 2025 State of Play report which includes a wealth of new findings on global consumer attitudes towards video streaming.
Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.
Drivers want more from their media experiences than what their smartphones offer.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.
Gracenote’s latest report highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types.
The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.