Insights

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Insights to help you make informed business decisions

2025 FAST report

March 12, 202
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 72% increase in sports content in Q1 2025.

Feb. 26, 2025
TV schedule data will become critical in CTV advertising for live sports

Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.

April 7, 2025
FAST channels bring TV full circle

Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.

Apr 11, 2025
TV schedule data will become critical in CTV advertising for live sports

Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.

Apr 7, 2025
Nostalgia no more: FAST channels are redefining free streaming TV

Not only are big media brands becoming increasingly present across the growing number of FAST channels, they’re infusing them with an influx of newer programming.

Mar 31, 2025
Metadata can provide differentiated experiences as FAST channels gain momentum

In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.

Mar 19, 2025
2025 FAST report

As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.

Mar 12, 2025
This year’s Best Picture nominations fall into uncommon genre categories

The drama, biography, historical drama and comedy drama genres have dominated Best Picture nominations since the 2010 Oscar ceremony.

Feb 28, 2025
Sports are a growing focus for SVOD services, and their video catalogs reflect it

Global SVOD providers have increased their sports content by 72% since December 2024.

Feb 27, 2025
Celebrities provide the common denominator between ads and linear TV content

Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.

Feb 19, 2025
Content discovery and contextual ad opportunities depend on well-developed metadata strategies

Descriptive metadata is the key to delivering personalized content experiences.

Jan 21, 2025
Die Hard for the holidays

Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.

Dec 19, 2024
Unbundled sports rights shouldn’t create an unbundled TV experience

With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.

Dec 16, 2024
SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
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