Gracenote Data Hub
A view into global streaming video content
Get an inside look at the video content that keeps streaming audiences pushing play.
From program type, genre and mood classifications, content exclusivity and geographic production trends, this resource provides key insight into the video libraries powering the industry’s leading subscription video-on-demand (SVOD) services: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. These five U.S.-based services launched before 2020 and have scaled to distribute video in at least nine countries.
Use this data to understand global content trends over time, glean insight into over- and under-served content categories, and make informed, data-driven content licensing decisions.
Total video distribution
These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 23 countries. They do not all operate in the same countries.
Total volume
The absolute count of every individual program, episode and movie from the five global providers.
Unique program volume
The total number of each unique TV show, movie and sports-related programs from the five global providers.
Video distribution trends by SVOD provider
These charts depict the percentages of content (by program type) that each provider distributes.
Content composition
Read as: As of October 2024, Amazon distributed 67.8% of the total content, 72.5% of the movies, 56.9% of the TV shows and 54.5% of the sports programs offered by the five providers.
Genre trends in content
In today’s overly fragmented world of TV services, nothing streamlines search and discovery journeys like standardized, enriched genre information. To help on this front, Gracenote maps every title in its SVOD library with just the right genre classification—or several (we’ve got 315 in total). That way, when viewers are looking for the latest romantic drama, they don’t mistakenly pick a title that’s actually a crime drama.
Here’s a look at the top genres by platform. Click on each to explore.
Read as: 9.8% of the content across the five providers has an action genre.
Mood trends in content
As a leader in entertainment metadata, Gracenote wants to fulfill every viewer’s content journey. Our industry-leading video descriptor data extends well beyond program genre to help better connect audiences with content they’ll love. To that end, we developed 300 mood descriptors to further refine search and discovery journeys to keep viewers engaged.
Here’s a look at the top moods by platform. Click on each to explore.
Read as: 13.8% of the content across the five providers has a dark mood.
Content exclusivity trends in content
Exclusive content can provide a competitive edge in an increasingly congested TV landscape. Get a view of what percentage of the video libraries are exclusive and what percentage are being offered elsewhere.
Here’s a look at content exclusivity by platform.
Read as: 92.8% of the content available from the five providers is exclusive to one of these providers.
Geographic production trends in content
The content available on today’s streaming services has become incredibly global. Gracenote geographic production data helps identify where content is produced to fuel discovery algorithms and help audiences find an array of content from well outside of their home countries.
Here’s a look at geographic content production trends by platform.
Amazon Prime Video
Apple TV+
Disney+
Netflix
Paramount+
Weighted average
Note: Because these percentages are based on an aggregation of the total output, the data, as presented, does not disclose the number of programs and movies produced in individual countries or regions.
Read as: 44.2% of the content available from these five providers was produced in the U.S.
For additional streaming content insights, download our 2024 State of Play report.
Frequently asked questions
What is The Gracenote Data Hub?
The Gracenote Data Hub is a set of data visualizations that present the content volume of subscription video-on-demand (SVOD) services. The data for the hub is derived from Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information. The data visualizations present the composition of the industry’s leading SVOD catalogs. It will be updated quarterly, beginning in Q1 2025.
Which SVOD providers are included, and how were they selected?
Gracenote launched its Data Hub in November 2024 with five SVOD providers: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. These five U.S.-based services have scaled to distribute video globally and are tracked in at least nine countries within Gracenote’s video database. Gracenote plans to add Max when the data for the data hub is updated in first-quarter 2025.
Why is YouTube not included?
YouTube has several video services, but none are classified as subscription video-on-demand services for traditional television and movie content, which is the focus of the Gracenote Data Hub.
- The primary YouTube offering (YouTube Main) is an ad-supported video sharing service for anyone who would like to upload and share video content.
- YouTube TV is a virtual multichannel video programming distributor (vMVPD) that provides live, scheduled linear programming without a traditional cable subscription (e.g., ABC, NBC, AMC, FOX, etc).
- YouTube Premium is an ad-free video-on-demand service that includes content from YouTube Main and YouTube Music.
Why are Tubi and Pluto not included?
The Gracenote Data Hub includes global SVOD providers. Tubi and Pluto TV each operate two streaming offerings: free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD), both of which can be accessed without any subscription or registration.
Is Hulu included in Disney+?
Yes. Hulu is a content hub within Disney+ as well as a stand-alone app in the U.S. Our data is comprehensive of all of the sub-catalogs within Disney+, and therefore we do not count the content in the stand-alone Hulu app in the U.S.
Is ‘Star’ included in Disney+?
Yes. Star is a content hub within Disney+ in certain markets. Just like Hulu, our Disney+ catalog data includes data from the Star sub-catalog.
What is in the “sports” portion of the distribution data?
There are three program types in the sports data that are currently available through SVOD:
- Live team events: games, matches, competitions.
- Live non-team events: games, matches, competitions for individuals.
- ‘Other’ sports programming: documentaries and other sports-related programming.
Does this data hub expose companies that don’t meet local content creation regulations?
No. The data does not disclose the number of programs and movies that each provider offers in each country or group of countries. The data hub only presents percentages that are based on the aggregation of the total output from all included providers in all included countries.
Insights
What’s new in SVOD? Most of its content
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
2024 State of Play
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.
TV audiences need more than recommendations; they need reasons to watch
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.