Inclusion Analytics overview
As the US population grows increasingly diverse and audiences are seeking more inclusive content to watch, the entertainment industry is also sharpening its focus on diversity, equity and inclusion. Actionable intelligence around diverse content and audiences is critical to making inclusive content investments and increasing representation. Gracenote Inclusion Analytics illuminates representation of on-screen and behind-the-scenes talent and Nielsen audience measurement data, helping inform decisions around inclusive content strategies to engage today’s audiences.
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
Inclusion Analytics benefits
Compare programming representation with audience diversity
Identify content types that resonate with diverse audiences
Highlight diverse programming in video guides and recommendations
Inform inclusive content investments
Inclusion Analytics features
- Inclusion metrics for 60+ identity groups across gender, race, ethnicity, LGBTQ identity and disability
- Built on the combination of industry-leading Nielsen audience data and Gracenote content metadata
- The inclusive ad spend report compares ad spend for inclusivity groups with their representation in the top 1,000 brands
- Coverage across US programming
Metrics include
- Share of cast measures the representativeness of the cast in the program story
- Share of the screen quantifies the visibility of the identity group in the program
- Inclusion opportunity index compares on-screen representation with societal norms
- Share of the audience compares on-screen representation with viewership
- Representation of behind-the-scenes talent involves producers, writers and directors
- Data aggregation is available at the program, network, genre and platform level
Related products
Content Analytics
Studio System
Video Data
Discuss your inclusion strategy with Gracenote
Whether you’re looking to increase diverse representation in content or showcase inclusive programming, Gracenote can help.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
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Nearly 70% of this year’s new TV series are BIPOC-inclusive
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
Diverse by design
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.