Today’s TV and video content is delivered across a range of different platforms including global streaming providers, smart TVs, traditional pay TV and content aggregators. To maximize their investments, content owners must navigate the complexities associated with extensive content choice for viewers and multiple platform delivery by making programs available quickly and easily surfaced. Working with Gracenote allows content owners to package and distribute their schedules and program metadata more easily to our global distribution network. By leveraging the Gracenote ID, content is seamlessly ingested into workflows and optimized for next generation discovery experiences.
Testimonials
Bei Li
Senior Manager CMS & Metadata Product DevelopmentPhilippe Guelton
PresidentInsights
TV listing data and normalized metadata are keys to effective, efficient CTV advertising.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
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