Stay informed with the latest updates, announcements and insights from Gracenote.
Reporter and analyst questions can be directed to gracenotemediainquiries@nielsen.com.
This partnership will improve Tubi Media Group’s search and discovery capabilities, including enhancements to return relevant responses to natural language queries.
Xumo announced expanded integrations with Gracenote and IRIS.TV, giving advertisers access to contextual signals across Xumo’s FAST inventory.
Gracenote and PubMatic today announced a strategic partnership that makes CTV inventory easier to discover, evaluate and buy based on the programming.
86% of U.S. media planners say they would move more linear budget to CTV if show-level targeting and reporting were available.
Gracenote today announced that Bill Condon has joined the company as its first Head of Advertising Sales, responsible for driving revenue across the company’s fast-growing advertising business..
Index Exchange today announced the availability of Gracenote-powered show-level transparency and that Spectrum Reach is one of the first media partners to adopt this solution.
Better CTV ad planning, buying and reporting are now possible with the launch of Gracenote Content Connect.
Gracenote’s latest report on contextual advertising reveals that while marketers are prioritising brand building objectives for CTV campaigns, their tactics are better suited for reaching smaller audience segments.
Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence.
New report delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in programmatic CTV ad buying.
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale New York, NY – July 25, 2024 – Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the …
The report highlights media buying opportunities in content that authentically represent diverse characters and narratives.
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