By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.