Insights

Gracenote perspectives

Insights to help you make informed business decisions

TV search and discovery in the AI era

April 8, 2026
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 52% YoY increase in sports content on SVOD services.

Feb. 19, 2026
Global SVOD services are delivering global content experiences

Despite their roots in the U.S., global SVOD services now offer more global content than U.S. content.

March 3, 2026
Personalized media experiences could drive greater in-car infotainment system use

Drivers want more from their media experiences than what their smartphones offer.

Oct 30, 2025
How brands can tap into the growth of live sports on FAST channels

The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.

Oct 28, 2025
Drivers are looking for more of what they love from their in-car infotainment systems; data can deliver it

Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.

Oct 22, 2025
2025 Gracenote auto infotainment report

The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.

Oct 15, 2025
How contextual targeting can help marketers reach the scale they need in CTV to build their brands

By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.

Oct 8, 2025
2025 Gracenote contextual targeting report

User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.

Oct 1, 2025
FAST flood: What 1,870 channels (and counting) means for advertisers

This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.

Sep 23, 2025
Content metadata provides critical context as CTV advertising goes programmatic

The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.

Sep 8, 2025
Gracenote MCP Server white paper

The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.

Sep 3, 2025
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sep 2, 2025
Metadata: The missing link in CTV advertising transparency

Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.

Aug 11, 2025
TV listing data is a game changer for CTV as advertising goes programmatic

TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.

Jun 6, 2025
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