For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
The streaming paradox: More content has led to less satisfaction
Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.
Streaming service congestion is fueling an uptick in FAST channel engagement
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
Why live sports are so hard to find on TV, and how publishers can help
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.