Gracenote Data Hub
A view into global streaming video content
Get an inside look at the video content that keeps streaming audiences pushing play.
This resource provides granular information about the content distributed by five global SVOD services (Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+) and nearly 1,850 FAST channels.
Since our Q2 2025 update, the five global SVOD services have collectively increased their video catalogs by 9.7%, nearly twice the increase in the previous period. These catalogs now contain nearly 103,000 unique TV, movie and sports titles. Sports programming remains a focus for these services, and these five services added a greater percentage of sports programming (13.2%) than movies (10%) and TV programming (9%) since our Q2 update.
FAST channels also continue to grow, as viewers have more than 13.6% more channels to choose from globally than they did at the start of the year. These channels now offer more than 34,000 unique TV, movie and sports titles. As with SVOD services, sports programming is a growing focus for FAST channels: Sports FAST channels now offer 14% more programming than they did at the start of 2025.
Notably, FAST channels have significantly increased the amount of newer programming they offer in recent years. In fact, 80% of FAST programming has been made in the past 15 years, compared with 69% across the five SVOD services. Also of note is the amount of news programming on FAST channels, which increased 37% in just the last three months.
Total video distribution
These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 28 countries. They do not all operate in the same countries.
Total volume
The absolute count of every individual program, episode and movie from the five global providers.
Unique program volume
The total number of each unique TV show, movie and sports-related program from the five global providers.
For additional streaming content insights, download our 2025 FAST report.
Frequently asked questions
What is The Gracenote Data Hub?
The Gracenote Data Hub is a set of data visualizations that present the content volume of subscription video-on-demand (SVOD) services. The data for the hub is derived from Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information. The data visualizations present the composition of the industry’s leading SVOD catalogs. It will be updated quarterly, beginning in Q1 2025.
Which SVOD providers are included, and how were they selected?
Gracenote launched its Data Hub in November 2024 with five SVOD providers: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. These five U.S.-based services have scaled to distribute video globally and are tracked in at least nine countries within Gracenote’s video database. Gracenote plans to add Max when the data for the data hub is updated in first-quarter 2025.
Why is YouTube not included?
YouTube has several video services, but none are classified as subscription video-on-demand services for traditional television and movie content, which is the focus of the Gracenote Data Hub.
- The primary YouTube offering (YouTube Main) is an ad-supported video sharing service for anyone who would like to upload and share video content.
- YouTube TV is a virtual multichannel video programming distributor (vMVPD) that provides live, scheduled linear programming without a traditional cable subscription (e.g., ABC, NBC, AMC, FOX, etc).
- YouTube Premium is an ad-free video-on-demand service that includes content from YouTube Main and YouTube Music.
Why are Tubi and Pluto not included?
The Gracenote Data Hub includes global SVOD providers. Tubi and Pluto TV each operate two streaming offerings: free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD), both of which can be accessed without any subscription or registration.
Is Hulu included in Disney+?
Yes. Hulu is a content hub within Disney+ as well as a stand-alone app in the U.S. Our data is comprehensive of all of the sub-catalogs within Disney+, and therefore we do not count the content in the stand-alone Hulu app in the U.S.
Is ‘Star’ included in Disney+?
Yes. Star is a content hub within Disney+ in certain markets. Just like Hulu, our Disney+ catalog data includes data from the Star sub-catalog.
What is in the “sports” portion of the distribution data?
There are three program types in the sports data that are currently available through SVOD:
- Live team events: games, matches, competitions.
- Live non-team events: games, matches, competitions for individuals.
- ‘Other’ sports programming: documentaries and other sports-related programming.
Does this data hub expose companies that don’t meet local content creation regulations?
No. The data does not disclose the number of programs and movies that each provider offers in each country or group of countries. The data hub only presents percentages that are based on the aggregation of the total output from all included providers in all included countries.
What is a FAST channel?
Free ad-supported television channels offer scheduled, linear TV programming (TV shows, movies, sports programming) through an internet connection. Individual channels are independently curated and distributed through services like Pluto TV and the Roku Channel. Some FAST channels are branded according to content owners, such as ABC News Live, some are curated by specific program title, such as Johnny Carson TV and others are curated by genre, such as Crime 360 and Classic Cinema.
Which FAST platforms are identified in the Gracenote Data Hub?
None. The Gracenote Data Hub does not identify individual FAST services (e.g., Pluto TV, Tubi, etc.). The Data Hub aggregates individual FAST channels and the programming they offer, much of which is available across multiple FAST services. Very few FAST channels are exclusive to individual platforms and services. Viewers, for example, can watch the NFL Channel, MLB Channel and PGA Tour Channel on Pluto TV, Tubi and The Roku Channel.
Which countries’ FAST channels are included in the Gracenote Data Hub?
FAST channels from 21 different countries are aggregated in the Gracenote Data Hub. Those countries are Argentina, Australia, Austria, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, India, Italy, Mexico, the Netherlands, Norway, Spain, Sweden, Switzerland, Trinidad and Tobago, the U.K. and the U.S.
Insights
Metadata: The missing link in CTV advertising transparency
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
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TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
2025 Contextual advertising report
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Total video distribution
These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 23 countries. They do not all operate in the same countries.
Total volume
The absolute count of every individual program, episode and movie from the five global providers.
Unique program volume
The total number of each unique TV show, movie and sports-related programs from the five global providers.
Video distribution trends by SVOD provider
These charts depict the percentages of content (by program type) that each provider distributes.
Content composition
Read as: As of October 2024, Amazon distributed 67.8% of the total content, 72.5% of the movies, 56.9% of the TV shows and 54.5% of the sports programs offered by the five providers.
Genre trends in content
In today’s overly fragmented world of TV services, nothing streamlines search and discovery journeys like standardized, enriched genre information. To help on this front, Gracenote maps every title in its SVOD library with just the right genre classification—or several (we’ve got 315 in total). That way, when viewers are looking for the latest romantic drama, they don’t mistakenly pick a title that’s actually a crime drama.
Here’s a look at the top genres by platform. Click on each to explore.
Read as: 9.8% of the content across the five providers has an action genre.
Mood trends in content
As a leader in entertainment metadata, Gracenote wants to fulfill every viewer’s content journey. Our industry-leading video descriptor data extends well beyond program genre to help better connect audiences with content they’ll love. To that end, we developed 300 mood descriptors to further refine search and discovery journeys to keep viewers engaged.
Here’s a look at the top moods by platform. Click on each to explore.
Read as: 13.8% of the content across the five providers has a dark mood.
Content exclusivity trends in content
Exclusive content can provide a competitive edge in an increasingly congested TV landscape. Get a view of what percentage of the video libraries are exclusive and what percentage are being offered elsewhere.
Here’s a look at content exclusivity by platform.
Read as: 92.8% of the content available from the five providers is exclusive to one of these providers.
Geographic production trends in content
The content available on today’s streaming services has become incredibly global. Gracenote geographic production data helps identify where content is produced to fuel discovery algorithms and help audiences find an array of content from well outside of their home countries.
Here’s a look at geographic content production trends by platform.
Amazon Prime Video
Apple TV+
Disney+
Netflix
Paramount+
Weighted average
Note: Because these percentages are based on an aggregation of the total output, the data, as presented, does not disclose the number of programs and movies produced in individual countries or regions.
Read as: 44.2% of the content available from these five providers was produced in the U.S.
For additional streaming content insights, download our 2024 State of Play report.
Insights
Metadata: The missing link in CTV advertising transparency
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV listing data is a game changer for CTV as advertising goes programmatic
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
2025 Contextual advertising report
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.