Insights to help you make informed business decisions
Discovery is a bigger hurdle for sports fans than subscription cost.
Centralizing everything that fans are looking for can reduce churn and foster long-term engagement.
FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
LLMs will play a key role in content discovery, but successful AI strategies won’t be built with bigger models.
LLMs have the power to alleviate growing frustrations about content discovery—but not if they deliver bad results.
Without proper grounding, LLMs aren’t able to deliver accurate search and discovery results for TV viewers.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.
The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.
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