With so many viewing options for audiences, including the expanding connected TV (CTV) and AVOD streaming services sectors, there is more opportunity than ever to engage consumers with video content as well as advertising. Leveraging Gracenote’s industry-standard content IDs and enriched metadata, publishers can better organize and understand their content catalogs, benchmark against competitors and inform critical decisions around programming. With Gracenote, publishers can enhance program discoverability and power content guides and recommendations as well as expand premium inventory, letting media buyers contextually target ad messages and maximize their ad spend.
Gracenote powers linear and streaming video content discovery across the entertainment ecosystem for streaming platforms, CTV manufacturers and MVPDs. Now, it is offering its advanced content metadata to help content publishers more effectively target relevant programs.
Get the definitive collection of aggregated, normalized global video data, imagery, and IDs, trusted by leading entertainment platforms to enhance TV and video navigation experiences. Power intuitive video search and discovery experiences to drive audience engagement and tune-in.
Nuanced Video Descriptors across mood, theme, scenario, setting, subject and more, as well as tailored imagery and popularity data fuel personalized video recommendations.
Gracenote IDs are widely adopted globally, enabling the content ecosystem to identify and represent content throughout the supply chain – from development, distribution to discovery.
Trusted by leading entertainment companies








Bei Li
Senior Manager CMS & Metadata Product DevelopmentDerek Jenkins
Senior Vice President of Design & BrandInsights
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.
GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.
The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.
Whether you’re looking to enhance content discovery for your audience or expand premium, contextual inventory for media buyers, Gracenote can help.
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