Publisher

Drive higher value from your inventory with contextual targeting

Publisher overview

With so many viewing options for audiences, including the expanding connected TV (CTV) and AVOD streaming services sectors, there is more opportunity than ever to engage consumers with video content as well as advertising. Leveraging Gracenote’s industry-standard content IDs and enriched metadata, publishers can better organize and understand their content catalogs, benchmark against competitors and inform critical decisions around programming. With Gracenote, publishers can enhance program discoverability and power content guides and recommendations as well as expand premium inventory, letting media buyers contextually target ad messages and maximize their ad spend.

Publisher products

Gracenote powers linear and streaming video content discovery across the entertainment ecosystem for streaming platforms, CTV manufacturers and MVPDs. Now, it is offering its advanced content metadata to help content publishers more effectively target relevant programs.

Video Data

Get the definitive collection of aggregated, normalized global video data, imagery, and IDs, trusted by leading entertainment platforms to enhance TV and video navigation experiences. Power intuitive video search and discovery experiences to drive audience engagement and tune-in.

Advanced Discovery

Nuanced Video Descriptors across mood, theme, scenario, setting, subject and more, as well as tailored imagery and popularity data fuel personalized video recommendations.

Gracenote IDs

Gracenote IDs are widely adopted globally, enabling the content ecosystem to identify and represent content throughout the supply chain – from development, distribution to discovery.

Trusted by leading entertainment companies

Gracenote’s content development, distribution, discovery and advertising solutions help our customers connect audiences with content.

apple
google
samsung
spotify
amazon
wb
lg
logo
DIRECTV
toyota
audi
hyundai
liberty global
thetradedesk
publicis
nbc
comcast
roku
dazn
disney
tubi
IPG Mediabrands
Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
logo
By helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly.

Derek Jenkins

Senior Vice President of Design & Brand

Insights

Latest from Gracenote

For next-gen entertainment experiences, LLMs are only as good as the data they can access

In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.

Apr 22, 2026
AI can improve content discovery, but not if people don’t trust it

GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.

Apr 14, 2026
TV search and discovery in the AI era

The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.

Apr 8, 2026

Unlock the power of CTV targeting for enhanced advertising strategies

Whether you’re looking to enhance content discovery for your audience or expand premium, contextual inventory for media buyers, Gracenote can help.

Get in touch

Fill out the form to contact us!











    255 of 255 Character(s) left
















    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.