Advertiser overview
Advertisers face a fundamental challenge in CTV: fragmented apps and operating systems create inconsistent and incomplete data that undermines content alignment and brand suitability. At the heart of Gracenote’s advertiser solution is a first-to-market content graph built on gold-standard IDs and rich metadata spanning more than 50 million programs. Gracenote’s data is made accurate by direct publisher relationships, not scraped or inferred by AI, that ground every data point in reality. The result is a high-fidelity, common language for targeting across the CTV ecosystem—letting you reach viewers based on precise content attributes— backed by transparent, show-level reporting that confirms every buy delivered as intended.
Advertiser products
Gracenote’s industry-leading content metadata offerings enable advertisers to better align ad messages with relevant programming, including inclusive content.
CTV Content Intelligence
Unlock more value from CTV advertising by leveraging industry-standard Gracenote video content metadata and IDs. Gain more transparency into the content where your ads are placed, allowing you to target relevant programming effectively.
Gracenote IDs
Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences.
Trusted by leading entertainment companies
Gracenote’s content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
What our industry collaborators are saying
CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.
Mario Diez
CEO
At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.
Matt Jamison
AVP, Head of Ad Sales Partnerships
Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.
Kristen Williams
SVP of Strategic PartnershipsInsights
Precision at scale
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
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Let’s discuss your contextual video advertising needs
Whether you’re looking to get more transparency into CTV contextual ad targeting or inform inclusive content investments, Gracenote can help.