With the growth of free ad-supported streaming TV (FAST), consumers are shifting toward more flexible and cost-effective entertainment options. As content owners look to quickly launch FAST channels across various distributors and platforms, Gracenote helps accelerate FAST channel go-to-market. With Gracenote’s global distribution network and enriched program metadata, FAST channels can enhance search and discovery and drive greater audience engagement and ad monetization.
Streamline content distribution with comprehensive schedules, enriched metadata and captivating imagery to streaming platforms globally.
Use enriched metadata and imagery to differentiate your channel and enhance audience tune-in, helping maximize ad monetization.
Testimonials
Bei Li
Senior Manager CMS & Metadata Product DevelopmentPhilippe Guelton
PresidentInsights
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
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