Contextual Video Data overview
With smart TV and device penetration higher than ever, and viewers spending more time watching streaming video, marketers are increasingly shifting ad spend toward connected TV (CTV). However, to achieve higher ROI from CTV programmatic advertising, both advertisers and content publishers are seeking better ad targeting and more transparency. Gracenote’s standardized TV and movie metadata and IDs allow you to infuse the power of video content identification and classification into CTV, unlocking more value through contextual advertising.
Coverage
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
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Benefits for advertisers
Drive ROI with contextually targeted advertising
Gain efficiencies by better understanding and managing the content where ads are placed and targeting relevant programming.
Ensure better brand suitability
Target programming that aligns with brand values and identify content to exclude.
Heighten CTV transparency and controls
Better understand reach of CTV ad investments with bidding transparency and more robust pre- and post-campaign reporting analytics at the video content category level.
Benefits for publishers
Expand targetable inventory
Help reach target audiences by using multiple contextual targeting advertising categories for the same programming.
Increase revenue
Raise the value of inventory, increase fill rates and drive higher CPMs across content catalogs.
Heighten CTV transparency and controls
Deliver bidding transparency and more robust pre- and post-campaign reporting analytics at the category level.
Support private marketplaces (PMPs)
Enable the creation of contextual CTV PMPs as well as IAB contextual segments.
Contextual Video Data features
- Gracenote IDs, content identifiers widely adopted across the entertainment ecosystem, that help media sellers and buyers identify content and access normalized descriptive metadata
- Standardized content metadata taxonomy
- Metadata including genre, program type, parental rating and advisories
- Contextual Segments comprising thematic content packages in categories such as mood, seasonal and inclusion
Related products
Let’s discuss your CTV advertising needs
If you’re looking to drive results from CTV contextual ad targeting, Gracenote can help.
Testimonials
What our industry collaborators are saying
Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.
Kristen Williams
SVP of Strategic Partnerships
At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.
Matt Jamison
AVP, Head of Ad Sales Partnerships
CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.
Mario Diez
CEOInsights
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