The importance of content has never been greater for global streaming services. Now evolved from subscription-driven growth strategies, providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.
This year’s State of Play report highlights key findings from an in-depth analysis of the content distributed by the industry’s leading subscription video-on-demand (SVOD) services. Streaming platforms, publishers and studios can use these insights to refine their distribution strategies and develop personalized content journeys for audiences who are hungry for content, yet unsure how to find what they’re looking for.
Key report findings:
The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
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