Insights

Gracenote perspectives

Insights to help you make informed business decisions

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024
Diverse by design

This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.

Jun 13, 2024
Seen on screen: The impact of diverse talent in media

The 2022 Seen on Screen report provides a benchmark for measuring diverse representation on TV.

Jan 20, 2023

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