Insights

Gracenote perspectives

Insights to help you make informed business decisions

Personalized media experiences could drive greater in-car infotainment system use

Drivers want more from their media experiences than what their smartphones offer.

Oct 30, 2025
How brands can tap into the growth of live sports on FAST channels

The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.

Oct 28, 2025
Drivers are looking for more of what they love from their in-car infotainment systems; data can deliver it

Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.

Oct 22, 2025
2025 Gracenote auto infotainment report

The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.

Oct 15, 2025
FAST flood: What 1,870 channels (and counting) means for advertisers

This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.

Sep 23, 2025
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sep 2, 2025
Metadata: The missing link in CTV advertising transparency

Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.

Aug 11, 2025
TV listing data is a game changer for CTV as advertising goes programmatic

TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.

Jun 6, 2025
2025 Contextual advertising report

As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.

Jun 5, 2025
Streaming catalogs continue to grow, but viewership remains focused on a small portion of what’s available

SVOD catalogs continue to grow, but a large portion of content isn’t being watched.

May 30, 2025
The road ahead: Centralized in-car infotainment

Centralized infotainment provides a better in-car media experience.

May 22, 2025
FAST channels bring TV full circle

Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.

Apr 11, 2025
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