3 minute read | Jan 18, 2024

Nielsen’s Gracenote teams with five leading media advocacy groups to make diverse content creators and talent more discoverable, accessible

Gracenote Studio System adds Diversity Spotlight raising visibility of Native, AANHPI, Latinx and disabled identity groups, facilitating easier collaboration

Park City, UT – January 18, 2024 – Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and CAPE (Coalition of Asian Pacifics in Entertainment) to highlight people and projects that meet a range of diversity-specific criteria and open new casting, funding and collaboration opportunities. 

By raising the visibility of diverse talent and representative projects among Studio System’s broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers. A recent Attitudes on Representation Study conducted by Nielsen found that a majority of U.S. audiences wanted to see more of their identity group in programming, underscoring the demand and highlighting the opportunity. 

Despite the industry’s pledges to improve diversity, equity and inclusion, people of color, people with disabilities as well as members of the LGBTQIA community still remain underrepresented in TV content compared to their respective population estimates. For example, Latinx representation in programming is only 5.7% although the group makes up 20% of the U.S. population according to Gracenote Inclusion Analytics data. Similarly, representation of disabled people is only 6.6% despite the fact that one in four Americans has a disability.

“In conversations with the industry, we’ve heard repeatedly that difficulty finding diverse creators to work with and inclusive projects to bring to screens is slowing the transformation everyone agrees is needed,” said Trent Wheeler, Chief Product Officer, Gracenote. “The expertise of our advocacy group partners combined with the unmatched scale of Gracenote data and the reach of Studio System hold the promise to accelerate representative content creation and bring real change to Hollywood.”

“As we are working to drive representation of Native talent and projects in entertainment, a solution like Gracenote Diversity Spotlight takes our work to the next level — where Native creatives can be discovered with a tool that is already a trusted source for the decision makers in the industry,” said Crystal Echo Hawk, CEO and Founder of IllumiNative. 

“Gold House is excited to partner with Gracenote to launch Diversity Spotlight during Sundance,” said Bing Chen, CEO and Co-Founder of Gold House. “The discovery of diverse talent is critical for impactful Asian Pacific representation on screen, and resources, such as Diversity Spotlight, are important for casting agents, producers, and executives to connect the right talent with the right story.”

The Latinx House and IllumiNative will host Nielsen to celebrate the new Diversity Spotlight at the 2024 Sundance Film Festival. Nielsen will also share fresh insights on diverse representation in content at Sunrise Collective and Indigenous House.

Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote enables advanced content navigation and discovery capabilities helping individuals easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.

*This article originally appeared on Nielsen.com.

Related tags

Related news

Oct 11, 2022
Nielsen’s Gracenote drives next evolution of Hollywood project management with debut of new studio solutions suite

Studio System enables subscribers to track producers, directors, writers, actors, agents and below-the-line talent and monitor film, TV and digital projects from planning through post-production.

Oct 3, 2018
Gracenote launches Studio System Projects to help content creators accelerate development in the ‘Peak TV’ era

New suite allows teams to efficiently manage the creation of TV shows and movies from story ideation all the way through production and final release.

Get in touch

Fill out the form to contact us!

    255 of 255 Character(s) left

    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.