5 minute read | May 7, 2020

Nielsen launches Gracenote audio on demand for advanced podcast search and discovery

Leveraging descriptive data and unique IDs, Gracenote Audio On Demand helps streaming music platforms, CE device makers, MVPDs and automakers to drive listener engagement and tune-in

EMERYVILLE, CA, May 7, 2020 – Nielsen (NYSE: NLSN), a global measurement and data analytics company, today launched Gracenote® Audio On Demand, a standardized and enriched dataset enabling powerful navigation, search and discovery of more than 37 million podcast episodes across all digital entertainment platforms.  With this new offering, streaming music platforms, consumer electronics (CE) companies, Multichannel Video Programming Distributors (MVPDs) and automakers can create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics than ever before.

Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. According to Nielsen Scarborough, the audience for podcasting has been growing by 20% on average for the last six years.  At that rate, the audience for podcasting could double by 2023.

“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen.  “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms.  With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”

At launch, Gracenote Audio On Demand will have standardized podcast titles, descriptions and imagery across more than 900,000 podcast series.  Each podcast series will be assigned a popularity score to help surface the most popular content, while the top series will leverage more descriptive information such as Category Hierarchy and Celebrity Links for more powerful universal search across platforms and cross-media linking capabilities.

Leveraging its world-class editorial team and powerful machine learning algorithms, Gracenote applies a detailed category taxonomy to both podcast series and episodes to make it easier for consumers to find the specific topics they’re interested in.  The deep descriptive data and unique content identifiers offered by Gracenote Audio On Demand are subject to the same rigorous standards and quality control applied to Gracenote’s Global Video Data and Global Music Data products.


Other key benefits and features of Gracenote Audio On Demand include:

As the leading global provider of descriptive metadata and content IDs, Gracenote has powered the recommendation algorithms of the world’s largest digital entertainment providers for TV shows, movies, music and sports.  By applying its expertise to podcasts, Gracenote will help listeners discover a broader range of personalities and topics based on preferences and behaviors.

About Gracenote

Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit gracenote.com.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

*This article originally appeared on Nielsen.com.

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