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Explore the latest news from Gracenote

Stay informed with the latest updates, announcements and insights from Gracenote.

Reporter and analyst questions can be directed to gracenotemediainquiries@nielsen.com.

Oct 1, 2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics

Latest news

Oct 1, 2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics

Gracenote’s latest report on contextual advertising reveals that while marketers are prioritising brand building objectives for CTV campaigns, their tactics are better suited for reaching smaller audience segments.

Sep 16, 2025
Index Exchange and Gracenote team to enhance contextual intelligence in programmatic streaming TV

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence.

Sep 3, 2025
Gracenote elevates AI-powered entertainment experiences

The Gracenote Video MCP Server connects LLMs to Gracenote’s updated knowledge base and validates, corrects and enriches responses to entertainment queries in real-time.

Aug 27, 2025
FAST momentum continues with global channel count growing nearly 14% year-to-date

The number of FAST channels has increased by 14% in the last six months, with news and horror genres the biggest drivers of expansion.

Jul 17, 2025
Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore as Chief Business Officer.

Jul 9, 2025
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen’s Gracenote

Metabroadcast’s new contract with TAM Ireland involves working with Gracenote to deliver an ID mapping solution that will provide enhanced data to the Irish broadcasting and advertising market.

Jun 5, 2025
Advertisers achieve new levels of transparency and scale with CTV

New report delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in programmatic CTV ad buying.

May 29, 2025
Amazon Prime Video, Disney+ and Netflix are now home to 92% of sports programs on top SVOD services

Leading streamers expanded TV, movie and sports titles by 5% in Q2, and Amazon, Prime Video and Disney+ are now home to 92% of sports programming.

May 21, 2025
Gracenote transforms connected cars into sports hubs

Gracenote aggregates sports-centric radio, podcast and related content for OEMs to deliver hyper-personalized sports experiences in the car.

Mar 12, 2025
FAST now transcends back catalog content

Gracenote report details the growth of the global FAST market and how it stands apart from other TV options.

Feb 26, 2025
Gracenote reports significant increase in sports content on global SVOD services in Q1 2025

Apple TV+, Disney+, Netflix and Paramount+ have collectively increased sports programs by more than 72% in the recent quarter.

Dec 11, 2024
Gracenote makes live sports discovery and tune-in easy

Gracenote has announced the launch of Gracenote On Sports, which will transform how viewers discover and engage with sports content across platforms.

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