Today’s TV and video content is delivered across a range of different platforms including global streaming providers, smart TVs, traditional pay TV and content aggregators. To maximize their investments, content owners must navigate the complexities associated with extensive content choice for viewers and multiple platform delivery by making programs available quickly and easily surfaced. Working with Gracenote allows content owners to package and distribute their schedules and program metadata more easily to our global distribution network. By leveraging the Gracenote ID, content is seamlessly ingested into workflows and optimized for next generation discovery experiences.
Testimonials
Bei Li
Senior Manager CMS & Metadata Product DevelopmentPhilippe Guelton
PresidentInsights
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
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