Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.
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