Advertiser overview
In addition to transforming the way audiences engage with video content, connected TV (CTV) and streaming services allow advertisers to reach TV and video audiences at scale and better gauge campaign performance. Media buyers need more contextual information about CTV programming to more effectively reach their target audiences and benefit from more relevant inventory and choice. With Gracenote’s gold-standard content IDs and enriched entertainment metadata, advertisers are empowered with greater visibility into and understanding of the content where ads are placed, opening up opportunities for refined targeting and heightened brand safety for their ad buys.
Advertiser products
Gracenote’s industry-leading content metadata offerings enable advertisers to better align ad messages with relevant programming, including inclusive content.
Contextual Video Data
Unlock more value from CTV advertising by leveraging industry-standard Gracenote video content metadata and IDs. Gain more transparency into the content where your ads are placed, allowing you to target relevant programming effectively.
Inclusion Analytics
With diversity insights across content, media buyers can effectively identify inclusive programming for advertising and product placements, leading to improved outcomes and achievement of DE&I objectives.
Trusted by leading entertainment companies
Gracenote’s content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
What our industry collaborators are saying
CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.
Mario Diez
CEO
At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.
Matt Jamison
AVP, Head of Ad Sales Partnerships
Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.
Kristen Williams
SVP of Strategic PartnershipsInsights
TV audiences need more than recommendations; they need reasons to watch
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
Content IDs are the key to unlocking value in programmatic CTV advertising
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Emmy-winning dramas lean into power struggles and gripping moods
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
Let’s discuss your contextual video advertising needs
Whether you’re looking to get more transparency into CTV contextual ad targeting or inform inclusive content investments, Gracenote can help.