Gracenote IDs

Powering content ID interoperability throughout the entertainment landscape

Gracenote IDs overview

With the increasing volume of content across platforms and devices, there is a growing need for a universal source of truth for content identification. Unique content IDs enable interoperability throughout the industry, identifying content from initial development through distribution, discovery and advertising, while providing linkages to related metadata assets. Gracenote IDs are globally deployed and essential for universal content identification across industry workflows and successful content lifecycle management.

Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

Countries
0+
line
Languages
0
content ID main features

What are Gracenote IDs?

Gracenote IDs benefits

Make informed content development decisions

Organize, manage and analyze content portfolios to identify trends and new market opportunities, making your media planning as efficient as possible.

Streamline global content distribution

Deploy content effortlessly across the Gracenote global network of TV and video services that already rely on Gracenote IDs and metadata.

Enhance content discoverability for audiences

Enable audiences to easily discover and engage with your content across multiple platforms using persistent Gracenote IDs linked to enriched metadata and imagery.

Power contextual advertising targeting

Use unique content IDs coupled with video metadata to place ads in relevant, brand-suitable content environments, driving greater ROI.
Gracenote IDs benefits

Related solutions

Gracenote solutions

See how Gracenote IDs underpin content throughout the value chain, starting with development to distribution, discovery and advertising.

Unlock more value from your content with Gracenote

Whether you’re looking to inform project development, accelerate content distribution or power next-gen personalized guides and content discovery experiences, Gracenote can help you get the most ROI from your content investment.

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

Latest from Gracenote

SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
2024 State of Play

This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.

Nov 13, 2024

Get in touch

Fill out the form to contact us!











    255 of 255 Character(s) left
















    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.