By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.
Distribution data can help sports fans stay connected with their favorite leagues and teams.
This guide will help FAST channels prepare for future search and discovery journeys in next-gen FAST experiences.
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
The availability of content in more than one place reflects a shift in TV content distribution strategies.
Learn how metadata normalization and enrichment can power better FAST experiences.