Insights to help you make informed business decisions
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Centralized infotainment provides a better in-car media experience.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
The drama, biography, historical drama and comedy drama genres have dominated Best Picture nominations since the 2010 Oscar ceremony.
Descriptive metadata is the key to delivering personalized content experiences.
Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
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