Insights to help you make informed business decisions
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Distribution data can help sports fans stay connected with their favorite leagues and teams.
This guide will help FAST channels prepare for future search and discovery journeys in next-gen FAST experiences.
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar.
Most Best Picture nominees are “emotional”, “fun”, “powerful” or “tense.”
The availability of content in more than one place reflects a shift in TV content distribution strategies.
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