On Sports

Help fans discover new sports content

On Sports overview

There are more ways to watch sports than ever, as a growing number of platforms offer games and related content across linear TV and streaming. However, this has led to a fragmented viewer experience, and caused fans frustration with finding sports content. Gracenote On Sports addresses this challenge by helping platforms simplify searching for live games and centralize sports content. Entertainment providers can engage fans with dedicated sports discovery hubs complete with links to live matches, related content and eye-catching imagery. The offering integrates industry-leading video and sports metadata via a single API to speed up time to market for these compelling, new sports-focused experiences.

On Sports benefits

Make finding live sports easier

Solve the viewer challenge of when and where to watch sports by providing dates, times and direct links to games across sources.

Centralize sports content

Deepen sports engagement with visually stunning sports hubs based on fans’ favorite leagues or teams, featuring links to live games and sports content, with dates, times, logos and imagery.

Accelerate time to market

Integrated in-depth sports data with gold-standard video data helps to speed up development.

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On Sports features

Related products

Sports Data

Captivate sports fans with unique sports experiences that keep them informed of live games or engaged with their favorite teams and league at home, in the car or on-the-go.

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Streaming and Linear Availability

Help audiences find and watch their favorite movies, TV shows and sports across all providers, platforms and services with deep links directly to the program for a seamless viewing experience.experience. 

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Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

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Elevate the sports experience for fans worldwide

Whether you’re looking to help fans tune-in to live games, find sports movies, or watch highlights, Gracenote On Sports can help you unlock the full potential of live sports entertainment and keep fans coming back for more.

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

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