Insights

Gracenote perspectives

Insights to help you make informed business decisions

2025 State of Play report

Nov. 5, 2025
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 52% YoY increase in sports content on SVOD services.

Feb. 19, 2026
Sports programming grew its footprint across the streaming landscape in 2025

Sports have become the hottest commodity across the streaming landscape.

Feb. 24, 2026
How contextual targeting can help marketers reach the scale they need in CTV to build their brands

By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.

Oct 8, 2025
2025 Gracenote contextual targeting report

User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.

Oct 1, 2025
FAST flood: What 1,870 channels (and counting) means for advertisers

This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.

Sep 23, 2025
Content metadata provides critical context as CTV advertising goes programmatic

The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.

Sep 8, 2025
Gracenote MCP Server white paper

The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.

Sep 3, 2025
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sep 2, 2025
Metadata: The missing link in CTV advertising transparency

Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.

Aug 11, 2025
TV listing data is a game changer for CTV as advertising goes programmatic

TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.

Jun 6, 2025
2025 Contextual advertising report

As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.

Jun 5, 2025
Closing the CTV data gap

Case study: Unlocking better CTV campaign performance and transparency with contextual signals.

Jun 5, 2025
Natural supplement brand achieves CPA success with contextual targeting on streaming CTV

Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.

Jun 5, 2025
Streaming catalogs continue to grow, but viewership remains focused on a small portion of what’s available

SVOD catalogs continue to grow, but a large portion of content isn’t being watched.

May 30, 2025
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