Insights

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State of Play Report

Nov 13, 2024
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 72% increase in sports content in Q1 2025.

Feb. 26, 2025
Sports are a growing focus for SVOD services, and their video catalogs reflect it

SVOD providers are increasing their sports catalogs, underscoring the value of sports as a driver of live, real-time viewership.

Feb. 27, 2025
This year’s Best Picture nominations fall into uncommon genre categories

The drama, biography, historical drama and comedy drama genres have dominated Best Picture nominations since the 2010 Oscar ceremony.

Feb 28, 2025
Sports are a growing focus for SVOD services, and their video catalogs reflect it

Global SVOD providers have increased their sports content by 72% since December 2024.

Feb 27, 2025
Celebrities provide the common denominator between ads and linear TV content

Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.

Feb 19, 2025
Content discovery and contextual ad opportunities depend on well-developed metadata strategies

Descriptive metadata is the key to delivering personalized content experiences.

Jan 21, 2025
Die Hard for the holidays

Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.

Dec 19, 2024
Unbundled sports rights shouldn’t create an unbundled TV experience

With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.

Dec 16, 2024
SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
2024 State of Play

This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.

Nov 13, 2024
TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024
Content IDs are the key to unlocking value in programmatic CTV advertising

By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.

Sep 25, 2024
Emmy-winning dramas lean into power struggles and gripping moods

While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.

Sep 12, 2024
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