Gracenote Data Hub
Explore trends in global streaming video content, including a 9.7% increase in SVOD content in Q3 2025.
VOD services and FAST channels are swapping strategies as CTV usage grows
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Sports are a growing focus for SVOD services, and their video catalogs reflect it
The battle for sports rights is moving to streaming, and global SVOD providers have increased their sports content by 72% since December 2024.
Celebrities provide the common denominator between ads and linear TV content
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
SVOD catalogs are big business, but they’re vastly underutilized
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
What’s new in SVOD? Most of its content
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
2024 State of Play
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.