For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
Personalized media experiences could drive greater in-car infotainment system use
Drivers want more from their media experiences than what their smartphones offer.
How brands can tap into the growth of live sports on FAST channels
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
Drivers are looking for more of what they love from their in-car infotainment systems; data can deliver it
Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.