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2025 State of Play report

Nov. 5, 2025
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 52% YoY increase in sports content on SVOD services.

Feb. 19, 2026
Global SVOD services are delivering global content experiences

Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.

March 3, 2026
Global SVOD services are delivering global content experiences

Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.

Mar 3, 2026
Sports programming grew its footprint across the streaming landscape in 2025

While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.

Feb 24, 2026
How RAG and MCP differ in powering AI-driven TV experiences

RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.

Feb 10, 2026
Missing metadata in FAST programming may be hindering ad revenue

FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.

Feb 2, 2026
Streaming has viewers captive in a fractured CTV landscape

Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.

Dec 17, 2025
The streaming paradox: More content has led to less satisfaction

Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.

Nov 19, 2025
Streaming service congestion is fueling an uptick in FAST channel engagement

As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.

Nov 12, 2025
Why live sports are so hard to find on TV, and how publishers can help

Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.

Nov 11, 2025
2025 State of Play

Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.

Nov 5, 2025
Personalized media experiences could drive greater in-car infotainment system use

Drivers want more from their media experiences than what their smartphones offer.

Oct 30, 2025
How brands can tap into the growth of live sports on FAST channels

The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.

Oct 28, 2025
Drivers are looking for more of what they love from their in-car infotainment systems; data can deliver it

Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.

Oct 22, 2025
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