NEW YORK – July 8, 2024 – Nielsen, the global leader in audience measurement, data and analytics, announced today that Jared Grusd has been named Chief Executive Officer (CEO) of Gracenote, effective July 8, 2024.
Jared will lead Gracenote in continuing its accelerated growth and driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to play a critical role in growing the business.
“I’m honored to join Nielsen and build on the tremendous innovation and growth that Gracenote has achieved under Sujit’s strong vision and strategy,” said Jared Grusd, CEO of Gracenote. “This is an exciting time as our industry embraces advanced technologies and we look for new ways of working with clients and increasing the value we bring to market. I’m excited to help define the next chapter of Gracenote.”
Jared is a highly accomplished transformative business leader. Most recently, he served as the co-founder of Ethiqly AI, a venture-backed educational technology company that leverages AI to elevate human expression and empowerment. He previously served as Chief Strategy Officer at Snapchat, Chime, and AOL, as well as Chief Legal Officer at Spotify and Chief Executive Officer at HuffPost. In addition, Jared also held senior executive roles at Google, among others.
“Gracenote is a critical part of Nielsen and our strategy as we look to grow in streaming and lead the advancement of Convergent TV in the media measurement industry,” said Karthik Rao, CEO of Nielsen. “Jared’s background and passion for transforming businesses to improve society is aligned with our future and I’m grateful for his partnership as we transform our industry together.”
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization NEW YORK – September 26, 2024 – Nielsen’s Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), to help content owners capitalize …
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons NEW YORK – September 4, 2024 – Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV …
Fill out the form to contact us!
Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.