FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.