Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.
Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.
Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.
Drivers want more from their media experiences than what their smartphones offer.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.
The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.