Insights to help you make informed business decisions
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.
The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.
Bad data is a real threat. LLMs are powerful tools, but they are only as good as the information they can access.
RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.
Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.
Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.
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