Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
Contextual ads are a great way to meet audiences where they are.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
This guide will help FAST channels prepare for future search and discovery journeys in next-gen FAST experiences.
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
Most Best Picture nominees are “emotional”, “fun”, “powerful” or “tense.”
The availability of content in more than one place reflects a shift in TV content distribution strategies.