With the increasing volume of content across platforms and devices, there is a growing need for a universal source of truth for content identification. Unique content IDs enable interoperability throughout the industry, identifying content from initial development through distribution, discovery and advertising, while providing linkages to related metadata assets. Gracenote IDs are globally deployed and essential for universal content identification across industry workflows and successful content lifecycle management.
Whether you’re looking to inform project development, accelerate content distribution or power next-gen personalized guides and content discovery experiences, Gracenote can help you get the most ROI from your content investment.
Testimonials
Bei Li
Senior Manager CMS & Metadata Product DevelopmentPhilippe Guelton
PresidentInsights
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
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