Content Analytics overview
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
Content Analytics benefits
Deeply understand owned and competitors' content catalogs
Access in-depth video data and analytics spanning a wide array of content characteristics, including essential factual data, granular descriptors, cast & crew information and more, in order to analyze program portfolios.
Chart program availability and movement across streaming services
Enhance in-house content analytics
Inform content creation and licensing with strategic insights
Content Analytics features
- Inclusion Analytics offers metrics that compare the diversity of programming with audience demographics
- Historical data charting program availability on streaming platforms
- Content analytics reports, which can be easily linked to Nielsen measurement data, detail why and where shows and movies drive viewership
- Comprehensive TV show and movie information, covering titles, descriptions, genres, cast details and more across 80+ countries and territories in 35+ languages
- Normalized data with a standardized taxonomy, and unique content IDs for series, season and episode hierarchy, movies, cast members and more
- Detailed listings for nearly 2,000 linear and FAST channels, along with availability data for 260+ local, regional and global content catalogs
- In-depth program descriptors, such as mood, theme and scenario, as well as content fields including ratings and advisories, premiere and finale dates, original air date, countries of release and production
Related products
Discover how Content Analytics can maximize your media impact
Supporting detailed analysis, our data helps you evaluate successful content and optimize distribution strategies. Unlock the full potential of your video content with actionable insights that drive effective decision-making.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
TV audiences need more than recommendations; they need reasons to watch
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
Content IDs are the key to unlocking value in programmatic CTV advertising
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Emmy-winning dramas lean into power struggles and gripping moods
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.