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2025 Contextual advertising report

June 5, 2025
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 9.7% increase in SVOD content in Q3 2025.

Aug. 27, 2025
VOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sept. 2, 2025
Gracenote MCP Server white paper

The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.

Sep 3, 2025
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sep 2, 2025
Metadata: The missing link in CTV advertising transparency

Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.

Aug 11, 2025
TV listing data is a game changer for CTV as advertising goes programmatic

TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.

Jun 6, 2025
2025 Contextual advertising report

As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.

Jun 5, 2025
Closing the CTV data gap

Case study: Unlocking better CTV campaign performance and transparency with contextual signals.

Jun 5, 2025
Natural supplement brand achieves CPA success with contextual targeting on streaming CTV

Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.

Jun 5, 2025
Streaming catalogs continue to grow, but viewership remains focused on a small portion of what’s available

SVOD catalogs continue to grow, but a large portion of content isn’t being watched.

May 30, 2025
The road ahead: Centralized in-car infotainment

Centralized infotainment provides a better in-car media experience.

May 22, 2025
FAST channels bring TV full circle

Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.

Apr 11, 2025
TV schedule data will become critical in CTV advertising for live sports

Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.

Apr 7, 2025
Nostalgia no more: FAST channels are redefining free streaming TV

Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.

Mar 31, 2025
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