TV listing data and normalized metadata are keys to effective, efficient CTV advertising.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
Descriptive metadata is the key to delivering personalized content experiences.
Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Contextual ads are a great way to meet audiences where they are.