Content Analytics overview
The ever-increasing amount of TV shows and movies available, coupled with the plethora of viewing options for viewers, makes it harder for entertainment providers to compete for audiences. Content creators and distributors need to make optimal decisions around content development, licensing and distribution to drive ROI from their content. Gracenote’s video content analytics products provide content creators and distributors with data and insights about video programming, enabling them to make more informed content investment decisions.
Coverage
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
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Content Analytics benefits
Deeply understand owned and competitors' content catalogs
Access in-depth video data and analytics spanning a wide array of content characteristics, including essential factual data, granular descriptors, cast & crew information and more, in order to analyze program portfolios.
Chart program availability and movement across streaming services
See where and when TV shows and movies have been available to viewers in the past across streaming platforms, helping track distribution strategies across the industry.
Enhance in-house content analytics
Integrate Gracenote’s structured, in-depth content metadata and IDs into internal analytics systems and processes.
Inform content creation and licensing with strategic insights
Discover key factors driving content success to inform project development, licensing and acquisition decisions.
Content Analytics features
- Inclusion Analytics offers metrics that compare the diversity of programming with audience demographics
- Historical data charting program availability on streaming platforms
- Content analytics reports, which can be easily linked to Nielsen measurement data, detail why and where shows and movies drive viewership
- Comprehensive TV show and movie information, covering titles, descriptions, genres, cast details and more across 80+ countries and territories in 70+ languages
- Normalized data with a standardized taxonomy, and unique content IDs for series, season and episode hierarchy, movies, cast members and more
- Detailed listings for nearly 2,000 linear and FAST channels, along with availability data for 260+ local, regional and global content catalogs
- In-depth program descriptors, such as mood, theme and scenario, as well as content fields including ratings and advisories, premiere and finale dates, original air date, countries of release and production
Related products
Discover how Content Analytics can maximize your media impact
Supporting detailed analysis, our data helps you evaluate successful content and optimize distribution strategies. Unlock the full potential of your video content with actionable insights that drive effective decision-making.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
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