On Sports overview
There are more ways to watch sports than ever, as a growing number of platforms offer live games and on-demand sports content across linear TV and streaming. However, this has led to a fragmented viewer experience, and caused fans frustration with finding sports content. Gracenote On Sports addresses this challenge by helping platforms simplify sports discovery for fans. Entertainment providers can engage fans with dedicated sports discovery hubs complete with links to live matches, related content and eye-catching imagery. The offering integrates industry-leading video and sports metadata via a single API to speed up time to market for these compelling, new sports-focused experiences.
On Sports benefits
Make finding live sports easier
Solve the viewer challenge of where to watch sports by providing links to live games and matches across linear and streaming platforms.
Centralize sports content
Deepen engagement by creating visually stunning sports hubs based on fans’ favorite leagues or teams. Provide links to live games as well as on-demand content such as pre and post-game analysis, highlights, as well as sports-themed movies, TV shows and documentaries.
Speeds up development
Integrate in-depth sports data with gold-standard video metadata to simplify development and time-to-market.
On Sports features
- Metadata and IDs for 230+ sports leagues in 50+ countries
- League/tour schedules with links to live events or recordings
- Updated event standings in near real-time
- Related content based on teams or leagues such as sports TV shows, movies and documentaries
- Shoulder content including pre and post-game analysis, as well as highlights based on teams or leagues
- High quality images of athletes and games/matches, including upper body images, headshots, league and team backdrops and action shots
Related products
Elevate the sports experience for fans worldwide
Whether you’re looking to help fans tune-in to live games, find sports movies, or watch highlights, Gracenote On Sports can help you unlock the full potential of live sports entertainment and keep fans coming back for more.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.