As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have also looked at some case studies exploring how investing in more inclusive programs is good for business — for advertisers or media publishers.
With this report, we seek to provide a deeper understanding of how to be more inclusive in TV programming and connect with the valuable audiences who want to watch meaningful content.
“Being seen for who we really are is an important step in inclusion. The next step is learning about others through the stories we see and hear.”
Sandra Sims-Williams
Chief Diversity Officer
* This report originally appeared on www.nielsen.com.
TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
Precision at scale
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.