For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
Global SVOD services are delivering global content experiences
Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.
Sports programming grew its footprint across the streaming landscape in 2025
While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.
How RAG and MCP differ in powering AI-driven TV experiences
RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.