For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
Solving sports churn: the home screen advantage in modern streaming
Centralizing everything that fans are looking for can reduce churn and foster long-term engagement.
Home screen advantage
Centralized sports hubs could be game changing for content providers.
Live sports and news are the new heavyweights on FAST channels
FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.