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Explore the latest news from Gracenote

Stay informed with the latest updates, announcements and insights from Gracenote.

Reporter and analyst questions can be directed to gracenotemediainquiries@nielsen.com.

Dec 4, 2025
Gracenote launches new CTV ad platform making program-level targeting a reality

Latest news

Nov 5, 2025
New Gracenote report highlights impact of ineffective content discovery on consumer happiness with streaming

Gracenote has released its 2025 State of Play report which includes a wealth of new findings on global consumer attitudes towards video streaming.

Oct 1, 2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics

Gracenote’s latest report on contextual advertising reveals that while marketers are prioritising brand building objectives for CTV campaigns, their tactics are better suited for reaching smaller audience segments.

Sep 16, 2025
Index Exchange and Gracenote team to enhance contextual intelligence in programmatic streaming TV

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence.

Aug 27, 2025
FAST momentum continues with global channel count growing nearly 14% year-to-date

The number of FAST channels has increased by 14% in the last six months, with news and horror genres the biggest drivers of expansion.

Jul 9, 2025
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen’s Gracenote

Metabroadcast’s new contract with TAM Ireland involves working with Gracenote to deliver an ID mapping solution that will provide enhanced data to the Irish broadcasting and advertising market.

Jun 5, 2025
Advertisers achieve new levels of transparency and scale with CTV

New report delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in programmatic CTV ad buying.

May 29, 2025
Amazon Prime Video, Disney+ and Netflix are now home to 92% of sports programs on top SVOD services

Leading streamers expanded TV, movie and sports titles by 5% in Q2, and Amazon, Prime Video and Disney+ are now home to 92% of sports programming.

Feb 26, 2025
Gracenote reports significant increase in sports content on global SVOD services in Q1 2025

Apple TV+, Disney+, Netflix and Paramount+ have collectively increased sports programs by more than 72% in the recent quarter.

Dec 11, 2024
Gracenote makes live sports discovery and tune-in easy

Gracenote has announced the launch of Gracenote On Sports, which will transform how viewers discover and engage with sports content across platforms.

Nov 13, 2024
Gracenote launches new data hub illuminating content insights across the industry’s leading SVOD services

Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content

Sep 26, 2024
Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization NEW YORK – September 26, 2024 – Nielsen’s Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), to help content owners capitalize …

Sep 4, 2024
New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons NEW YORK – September 4, 2024 – Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV …

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