Significant advances in generative AI in recent years have made artificial intelligence a top priority for businesses globally. As a result, large language models (LLMs) have become foundational in powering everything from virtual service agents to online search engines to fraud detection.
In entertainment media, LLMs will be foundational in powering rich search and discovery experiences, but they can’t do it alone. Because LLMs are prediction engines, they require complementary technologies to fact check the results they provide. These technologies improve accuracy, provide contextual relevance, enrich results, and align LLM outputs with real-world knowledge.
The Model Context Protocol (MCP) is ideal for ensuring that an LLM’s output is a reliable single source of truth facilitating a dynamic connection between an LLM and Gracenote’s knowledge base. This white paper details how MCP facilitates that connection to ensure that search and discovery experiences are rich and personalized, as well as accurate, recent and complete.
Live sports and news are the new heavyweights on FAST channels
FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
Why your LLM thinks “The Madison” is in Wisconsin
LLMs will play a key role in content discovery, but successful AI strategies won’t be built with bigger models.
Can AI find the right TV episode? Not reliably.
Without proper grounding, LLM responses about TV episodes will usually be incorrect.