FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
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