FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.
RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.
Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.
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